Privacy Policy

Last Updated: [Insert Date]

Welcome to Active Trend Wear (“we,” “our,” or “us”). At activetrendwear.com, we are committed to protecting your privacy while providing high-quality sports fashion clothing for men, women, and children. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

1. Information We Collect

We collect various types of information to provide and improve our services:

• Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping/billing address, payment information (processed securely through our payment processors), and phone number.
• Order Information: Details about the products you purchase, sizes, preferences, and order history.
• Device and Usage Information: IP address, browser type, operating system, referring URLs, device information, pages visited, time spent on pages, and other diagnostic data.
• Cookies and Tracking Data: We use cookies and similar tracking technologies to track activity on our website and hold certain information to enhance your shopping experience.

2. How We Use Your Information

We use the collected information for various purposes:

• To process and fulfill your orders for our sports fashion clothing and accessories
• To communicate with you about your orders, account, or customer service requests
• To provide personalized recommendations for men’s, women’s, and kids’ athletic wear
• To improve our website, products, and customer experience
• To prevent fraud and enhance the security of our transactions
• To comply with legal obligations and enforce our policies
• For marketing purposes (with your consent where required by law)

3. Sharing and Disclosure of Information

We may share your information in the following situations:

• Service Providers: With third parties who perform services for us (payment processors, shipping carriers, IT services, marketing agencies).
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.
• Legal Requirements: When required by law or to respond to legal process.
• Protection of Rights: To protect the rights and safety of our company, employees, or others.

We do not sell your personal information to third parties for their marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some remote areas), your information may be transferred to and maintained on computers located outside of your country where data protection laws may differ. We implement appropriate safeguards when transferring data internationally.

5. Data Security

We implement robust security measures to protect your information:

• SSL encryption for all data transmissions
• PCI-DSS compliance for payment processing
• Regular security assessments and monitoring
• Limited access to personal information on a need-to-know basis

While we strive to protect your information, no electronic transmission or storage is 100% secure. We encourage you to use strong passwords and protect your account information.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data under certain circumstances.
• Opt-out: Opt-out of marketing communications at any time.
• Restriction: Request restriction of processing in certain situations.
• Portability: Request transfer of your data to another service provider.

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and shopping cart items
• Analyze site traffic and usage patterns
• Deliver targeted advertisements about our sports fashion products
• Improve website functionality and performance

You can control cookies through your browser settings. Disabling cookies may affect certain features of our website.

8. Children’s Privacy

While we sell children’s clothing (boys’ and girls’ apparel and shoes), our website is not directed at children under 13. We do not knowingly collect personal information from children under 13 without parental consent.

9. Changes to This Privacy Policy

We may update this policy periodically. We will notify you of significant changes by posting the new policy on our website with an updated “Last Updated” date.

10. Contact Us